Marketing In April I decided to write an ebook, mostly as an experiment. It was completely uncharted territory for me.
Last Updated May 15, Admit it. You can see the main title, and underneath, your name. And when you picture it, you feel a ripple of pride. An e-book would be a big step up for you as a writer. Whereas an e-book is more substantial.
It has more gravitas. And having an e-book with your name on the front transforms you from a mere blogger into that more impressive beast — an author. But how do you become an e-book author without falling victim to the same mistakes that sabotage the attempts of so many other bloggers?
The truth is that readers are reluctant to hand over their email addresses — even if they love your content. So they may need a little extra nudge to sign up you could even call it a bribe. An e-book packed full of valuable content makes a great incentive.
The following year, I launched an e-book that paid for me to go to the SXSW conference flights, ticket, hotel and all … and that e-book continues to sell for me today. By publishing on Amazon, you can appear literally alongside some of the biggest names in your industry.
In fact, you may find you get more reviews and attention than much better-known authors who are simply less web-savvy. Lots of bloggers seem to be doing it, so how hard can it be?
But in reality, most e-books that see the light of day are horrible. But producing a quality e-book is almost as hard as publishing a traditional book. The basic tasks are the same. Which is why avoiding the mistakes that catch most first-time e-book authors is critically important.
Click here to get a printable, one-page cheatsheet featuring all the mistakes you absolutely must avoid when writing your first ebook. I had two spectacular e-book flops due to the second mistake on this list, and many of the others have cost me valuable time.
Likewise, when creating a sign-up bribeyou might think you need to entice readers with the latest information about an emerging topic. But picking a topic like this is a BIG mistake. If you know little or nothing about your chosen topic, creating an e-book will be a huge amount of work. And your sense of what it is might not be spot-on either.
Give them what they know they want. Run a survey, and ask your readers to choose between three or four e-book topics.
This will make your e-book much stronger, and will make your life much easier when you launch it. Picking Up Your Pen or Laptop and Starting to Write Once your survey results are in, you might be tempted to start writing straight away.
Jumping into the writing at this point will cause you serious problems within days. How to Fix It Plan your e-book before you start writing.
This means having a clear outline that has, at the very least, a title for each chapter. Yes, that might seem a bit boring, but it will make the writing stage far easier and more fun. Try freeform brainstorming or mind maps or index cards as creative alternatives to help get your ideas flowing.
If that sounds like a good plan, ask yourself this: You might write several in the same series, or you might create a short starter e-book for free, and then write a more advanced one to sell.
How to Fix It Go back to your survey and determine what aspects your audience cares about the most.
If you have lots of extra ideasgreat! Keep them in a separate place and use them for your next e-book. Or explore them in a detailed blog post. But whatever your feelings about writing, the follow mistakes can seriously curtail your progress … and may even make you give up altogether.
No reader relishes the sight of a long introduction — they want to dive into the real content.It has made possible for hobbyist to write an eBook and sell it for profit. A traveller, a musician, a teacher, a dancer, a day trader, a doctor, a therapist, a trainer etc can compile their own eBook, sell it online and make money.
Identify Your Target Market. Price to Sell. Create an Eye-Catching Landing Page. Broaden Your Online Marketing Strategy. Identify the Best Places to Sell Your eBook. Set Goals.
More. Write your e-book using a word processing software. You don't have to purchase expensive e-book software to write and distribute an e-book. Your e-book can be any length, but remember that people like to get their information quickly, so you don't want your book to be too long. If you’ve always wanted to write a book, what are you waiting for?
It’s never been easier to publish an ebook yourself on platforms like Kindle and Nook. Even if you don’t become the next Stephen King or Malcolm Gladwell, you could wind up with a nice side income. Contrary to authors' fantasies, books don't sell themselves. It is true. Sep 25, · This is a short 5 minute video presentation given at Harvard University about how to write and sell an ebook online in 3 simple steps.
Step 1 is to write your ebook, step 2 is to publish it on a. From humble beginnings, ebooks now sell in the millions each year, representing about 20 percent of the publishing market in the United States. Industry watchers say that by , ebook revenues will reach over $8 billion per year. And there is plenty of room for a one-person ebook entrepreneur to get a piece of that market.